As a brick and mortar business you need a blog. Blogs are great, dynamic content that the search engines love. Search engines need regularly updated content that they can search and people need great, dynamic content that is useful to them.

If you create a blog you will be able to establish yourself as an expert in your field.  For example, say that you are a dentist. You can talk about all things related to dentistry on your blog. It is fine that other blogs talk about the same topic because you are a Huntsville Dentist and you will stand out from the crowd if you blog. The search engines will find your topic, see that you update regularly, and realize that you’re a real person talking about something important.

If you create a blog you can increase your chances of local people finding you in a search.  Most people today, in fact over 80 percent of people, do not go to the yellow pages to find information, in fact they do not even bother going to Yellow Pages Dot Com to find your business. They go to Google or another Search Engine and type in something like “Huntsville Architects” or “Green Architects in Huntsville” or whatever service provider, product or information they are looking for they type hat into the search engine.

Will they find you?

If you blog they will.